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Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection Ted Williams Nike Jersey , development and commercialisation.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

One area of note in the commercialisation phase is the Hype Cycle. The Hype Cycle is one model that helps measure Mookie Betts Jersey , monitor, benchmark and predict the reaction to an innovation. This is important as innovations, by their very nature, raise expectations, sometimes to unrealistic levels. A good example is the Internet boom ? where traffic supposedly "doubled every hundred days."

According to the Gartner group J. D. Martinez Jersey , there are five stages to the Hype Cycle:

a) Technology trigger. The breakthrough that leads to the innovation.

b) The rapid climb that results from hype, PR and high expectations.

c) The equally rapid descent as high expectations are not met.

d) A gradual climb of expectations as people realise that the innovation has benefits.

e) The plateau (that declines over the long term) as the innovation becomes mainstream.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from .

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You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop MBA Blake Swihart Jersey , is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on There are many websites online that bring you exclusive sports news Jackie Bradley Jr Jersey , entertainment news, headlines, etc. about what is happening around the world. But wouldn鈥檛 it, be grateful to have all the news categories on a single platform so that you can have the latest updates on everything that is happening around you with just a glance. The 7Gigs is a digital media source bringing you news from across the globe that is categorized into different segments like entertainment, fashion Dustin Pedroia Jersey , business, tech, sports, lifestyle, environment David Price Jersey , culture and travel with interesting posts that would surely meet your requirements. By going through this portal you come across the best write ups and articles that would surely empower your knowledge on various issues happening across the world.

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