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Be Brief! Business Articles | July 15, 2004
... ago great speakers often spoke two hours and more. But today when sound bytes on ... news are the norm and serious problems are solved in an hour on a ... drama, ... are


Centuries ago great speakers often spoke two hours and more. But today when sound bytes on television news are the norm and serious problems are solved in an hour on a television drama, audiences are most interested in speakers that get their points across in a short period of time. In a speech delivered to a Women in Communication audience, Patricia Ward Brash said, ?Television has helped create an impatient society Wholesale Jerseys From China , where audiences expect us to make our point simply and quickly.?

Today great speakers are noted for their brevity. Billy Graham, in a recent city-wide campaign in Cincinnati, spoke about 20 minutes each night. Theodore Sorensen in his book, Kennedy, gave guidelines by which President Kennedy prepared speeches. No speech was more than 20-30 minutes. He wasted no words and his delivery wasted no time. He rarely used words he considered hackneyed or word fillers. As Purdue communications professor and researcher Josh Boyd wrote, ?In physics Wholesale Jerseys China , power is defined as work divided by time. In other words, more work done in less time produces more power. In the same way, a speaker?s message is most powerful when he [or she] can deliver a lot of good material in a short amount of time."

Here are guidelines to make brevity a key foundation in your next speech. First, keep your stories under two minutes in length. In preparing a story, continue to ask the question, ?How can I say this in less time and in fewer words?? Script out your story and then seek to condense it. There is an adage in using humor: ?The longer the story the funnier it had better be.? Connecting this principle to stories in general Wholesale Jerseys , we might say, ?The longer the story, the more impact it had better have.? To make sure your stories stay under two minutes, include only information that answers the questions, ?Who?? ?What?? ?When?? ?Where?? and ?Why?? If it doesn?t answer one of these questions, leave it out. Make sure also that you have a sense of direction in the story. Each part of the story should move toward the conclusion in the mind of the listener. The listener should always feel you are going somewhere in developing your story.

Second Wholesale NCAA Hats , when possible, follow the proverb, ?Less is better than more.? Never use three words when you can say it in two. Leave out clichés, filler words, and hackneyed words, such as "You know Wholesale NCAA ; don?t go overtime. Audiences will appreciate your respect of their time and will think more highly of you as a speaker because of that. You should never be surprised by how long it takes you to deliver a speech

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