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Direct mailing campaigns have helped hundreds and thousands of companies to stay competitive over the years. A single campaign can help a business generate leads Cheap Air VaporMax Sandals , boost its market presence, gain new clients and earn profits.

In ensuring that your direct mailing efforts would become a success, you have several options on what items to include in your mailing packages. Check out the following for some ideas that you may want to consider:

Brochure -
Aside from the letter, most mailing packages include a brochure. The purpose of the brochure is to provide support to the sales letter in pushing for the product or service being offered by the company. In preparing the brochure, you may refer to the following checklist:
• The brochure is designed with the customer’s needs in mind Cheap Air VaporMax , thus offering them a solution to their specific problem.
• The presentation is done well to highlight the product being offered.
• The product is featured well without taking the limelight from the benefits of the offer.
• The brochure is consistent with the design and feel of the mail package.
• The brochure’s headline is appealing and comprehensible at the same time.

Catalog -
What makes a catalog an effective direct mail piece is the fact that it provides product information and visuals for people who are more likely to make a purchase based on what they read from a catalog. To make the most of your catalog direct mailing, remember the following tips:
• Plan your catalog printing in advance.
• Highlight the unique selling points of each of your products.
• Focus on explaining what problem the products help to solve, not just on the features they possess.
• Present each product in separate photos to make it easier to read the related description.
• Remember to indicate the product names, prices, and a fulfillment or ordering plan.

Flyers -
If you want to save on postage costs Cheap Air Max2 Light , flyers are good alternative mail pieces. Since flyers are printed on a single sheet of paper, they don’t add much weight to the entire package. For an effective flyer design, consider the following tips:
• Write an engaging headline or title. Try to make it unforgettable, remarkable or stimulating using only a few powerful words. With flyers, you only have a limited space for copy so make it count.
• Make your flyer visually appealing by utilizing colorful or striking graphics. A single large image can create more impact than several smaller images. Take advantage of an attractive image and make it the focal point that will draw your readers in.
• As with brochures and catalogs Cheap Air Max Zero , focus more on the benefits of your product or service. Remember that your recipients will surely ask, "What's in it for me?"
• Keep your text short and straight to the point. If you need to include a significant amount of information, don’t write them in paragraphs but with bullet points, putting them in a separate box for easy navigation.

Once you are confident enough about your mail pieces, it’s time to get the services of a direct mailing company. In Arlington Cheap Air Max Uptempo , you should research on several providers before settling on one company. A good Arlington direct mailing vendor should be able to assist you in making your direct mail campaign a success.

There are some projects that you really should hire a professional to do, and then there are others that may seem difficult, but that you can save money and do yourself. Recovering you padded dining room chairs is this type of project. It may look difficult, but it is a project that anyone with a pair of scissors and a staple gun can easily do themselves.

Step 1: Pick your Padding and Fabric

Probably the hardest thing that you are going to have to do for this project is to choose the fabric that you want to use. Generally fabric is sold by the yard, so you will have to figure out how much fabric your project requires. Not only do you have to measure the seat size Cheap Air Max TN , but your need ample fabric to cover the sides of the seat as well as fold under the cushion.

Generally armchairs have a little bigger seat then the rest of the chairs, so make sure that you allow for this as you figure out how much material you will need. It is a good idea to get all of your fabric at once, and make sure that it is from the same bolt so that your color is consistent. If you are getting a patterned fabric, keep in mind that stripes and plaids may be difficult to line up on the cushion.

Unless the existing cushion cover is soiled or worn, you may be able to leave it in place and place your new fabric over it. You will have to remove the old fabric if it is heavily textured and you are replacing it with a lighter and sheerer fabric. You may also have to remove the old fabric if it is a bold color and you are covering it with a light fabric. If the padding is in good shape Cheap Air Max Thea , then leave it in tact, otherwise remove and measure it, so that you can replace it.

Once you have all of your measurements, head to the fabric store and select a good quality fabric and pattern. Make sure that it works with your current d茅cor, and if you are not sure Cheap Air Max Tailwind , bring samples home to evaluate you choices before buying.

Step 2: Out with the Old

Now you are ready to remove the seats from your chairs. Usually the seat cushion is held in place with a screw. Turn your chair over; remove the screw and the cushion should be easy to remove.

Now flip the seat cushion upside down, and with a flat head screwdriver pry the staples away from the cushion. As you are removing the staples, notice how the fabric is folded and stapled, so you can apply the new fabric in a similar manner. If you are replacing fabric or padding remove them, otherwise Cheap Air Max Plus , leave them in place.

Step 3: In with the New